Rajeel Ali
E-commerce Specialist & Brand Strategist
I craft high-converting Shopify stores, optimize brands for search, and develop strategic marketing plans to drive growth.
About Me
As a Shopify Specialist and Brand Strategist, I excel at transforming business ideas into professional, high-performing e-commerce stores. My expertise lies in not just building a website, but creating a complete digital brand identity, from SEO-optimized content to strategic marketing funnels. I've successfully launched and redesigned stores, helping clients establish a strong online presence and structured plan for long-term success. My approach combines technical store development with a deep understanding of marketing and customer psychology.
Featured Projects
Project 1: Foldzone – Premium Men’s Leather Wallet Brand
Role: Shopify Store Developer, SEO Strategist, Marketing Planner
I built a professional Shopify store for this luxury leather wallet brand. My work involved creating a strong brand identity, writing SEO-optimized content for high visibility, and drafting customer trust pages. I also planned an Instagram-first content strategy and developed initial Meta ad campaigns to target the right audience.
- Impact: Established a strong online store foundation, optimized for local search visibility and ready for a structured, scalable marketing plan.
Project 2: MT Store – Shopify Store Redesign & E-commerce Consultation
Role: Store Developer, Branding Consultant
I completely redesigned and customized this Shopify store to be visually appealing and conversion-focused. Beyond the design, I provided crucial business consultation on US sales tax, pricing strategies, and supply chain logistics, helping the client establish a clear operational workflow.
- Impact: Transformed a basic setup into a professional, brand-aligned website with a clear marketing and operational structure.
Project 3: NexaTrend – Shopify Dropshipping Store
Role: Store Developer, Branding & Policy Writer
I developed a dropshipping store with a focus on 'affordable luxury.' My work included sourcing products via Zendrop, organizing them into trending niches, and crafting professional, liability-limiting policies. I also laid out a strategic plan for Meta ads and email marketing to ensure a confident launch.
- Impact: Positioned the store for success with a strong conversion foundation and a compliant setup, enabling the client to launch paid ads with confidence.
Skills & Tools
Platforms
Shopify, Amazon FBA, WooCommerce
Web
HTML, CSS, JavaScript basics
Apps & Tools
Zendrop, Klaviyo, Canva, Meta Business Suite
Expertise
Store design, SEO, marketing funnels, policy drafting